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Why Curb Appeal Really Matters

Agnes Zak

Agnes Zak is an award-winning Realtor with Premier Sotheby's International Realty who is passionate about helping her clients accomplish their goals a...

Agnes Zak is an award-winning Realtor with Premier Sotheby's International Realty who is passionate about helping her clients accomplish their goals a...

Oct 22 3 minutes read

The moment you decide to sell your home, you’re inundated with advice and information about what you need to do to get the highest and best offers. Do this to increase the value, and do that to get more attention. One of those well-meaning and important pieces of advice is often about curb appeal. What the outside of your home looks like is as important as the inside.

The advice is always the same. Take care of your curb appeal so you’ll get the attention of buyers online and in person. That’s very true, but it’s not the only reason curb appeal matters. What you might not realize is that ignoring curb appeal can cost you money.

When Buyers Don’t Want to Go Inside

Several months ago, I was working with buyers and showing homes in the Estates. When we pulled up to one home on our list, we saw a gravel driveway and tons of stuff around the house. Picture it: an old car, some unfinished garden projects, tools everywhere, and a lawn that was okay but not impressive.

After first, my buyers didn’t even want to get out of the car. It took a little bit of encouragement but eventually, we went inside. What they saw shocked them. It was a beautiful home with a perfect floor plan and a large pool. The inside offered them nearly everything they were looking for even though the outside made them skeptical.

Losing Money on the Deal

Surprisingly, the buyers put in an offer. We were able to negotiate a great deal for them, and they got to the closing table with no problems. When I drive by now, the outside of their new home looks absolutely beautiful. They’ve taken care of it, and now it has a gorgeous manicured lawn, a freshly painted exterior, and a new front door. 

If only the sellers had thought of spending a little bit of money and put some elbow grease into their curb appeal. Their home would not only have sold much faster -- it sat on the market for nearly nine months -- but they also would have gotten a better offer in the first place. Yes, that’s right, lack of curb appeal cost the sellers money. 

The buyers, as you can imagine, are grateful they didn’t put time or money into it. They’re super happy that they got a good home for much less than they might otherwise have paid. The moral of the story about curb appeal is that you might still get an offer, but it won’t necessarily be the one you want. And yes, your home will likely sit on the market far longer than it should before you get an offer you’ll accept.

Are you thinking of selling your home this year? Need some advice on what to do to the outside to get attention from buyers and the best possible offers? We’re happy to offer advice from years of experience working with buyers and our understanding of exactly what they look for, what they like, and, most importantly, what they don’t like.

Ready to sell? Let’s talk!

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