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Keep Your Home on the Market During the Holidays

Agnes Zak

Agnes Zak is an award-winning Realtor with Premier Sotheby's International Realty who is passionate about helping her clients accomplish their goals a...

Agnes Zak is an award-winning Realtor with Premier Sotheby's International Realty who is passionate about helping her clients accomplish their goals a...

Feb 8 4 minutes read

Are you thinking of taking your home off the market this holiday season or waiting until after the holidays to list? Convinced it’s not going to sell during the holidays? Now may be the perfect time to list your home for sale, even with the chaos of holiday decorations and celebrations.

The winter season is the Naples selling season. Snowbirds come from across the country and continent to enjoy our warm weather. Once they get here, they want to own a piece of it for themselves. Putting your home on the market during the holidays may increase your chances of cutting through the noise and getting a great offer.

Less Competition During the Holidays

Even in our part of Florida, competition among available homes dwindles during the holidays. Sellers tell themselves that no one will care once Hanukkah and Christmas are in full swing so there’s fewer homes on the market. For some buyers this is the only time they might be here during the month of December before they travel to see other friends and family. While they’re in the area, they want to look. For others, they want to close and get settled at the first of the year. The best time to look and put in an offer is December. 

Because so many other sellers think no one is looking, you’ll actually have less competition. What’s currently on the market has probably been there for months. With multiple price drops, bad photographs, or a too-high price for the area, those homes will continue to be overlooked. Putting your home on the market right now, at the right price, with the right marketing will get attention, especially if your home is move-in ready.

Reduce the Chaos and Stress and Make Your Home More Marketable

Putting your home up for sale during the holidays comes with its own challenges and considerations. While you may get more attention for a great listing, if you don’t keep a few things in mind, you’ll live in chaos, be stressed out, and potentially turn off eager buyers.

Here’s what you need to know:

  • Keep your holiday decorations to a minimum. This might even be the year you keep them packed away. You want buyers to see your home, not your favorite reindeer or snowmen decorations.
  • If you decorate, keep it subtle and make sure it complements your decor. Can’t live without decorating? This is the year to go low-key.
  • Put away the yard decorations. Not only do you kill your curb appeal, you make it difficult for a buyer to get a first impression as they drive up.
  • Make your home feel warm and inviting. Naples isn’t exactly freezing but a cold, rainy day makes it hard to view homes. When a buyer walks in the door, a warm, glow will give them a good feeling about your home before they’ve even viewed it.

Keeping your home on the market during the holidays is a good idea. You’ll have less competition while buyers are still looking. But if you try to do your normal holiday routine with a mountain of decorations and all the typical hustle and bustle, the chaos and stress could ruin your holiday. Stay realistic about what to expect and celebrate the holidays with other friends and family. Next year you’ll be in a new home and can pull out your decorations, but this year, make sure you get the best possible offer on your home.

Looking to list your home and want to get the best possible offer? You can definitely list your home during the holidays, and I can help. Let’s talk!

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